Set Max is the Broad Caster of Indian Premier League 2011 Matches.

SET Max is Sony’s Entertainment Television Network’s channel that provides its viewers a mix of Hindi Movies and cricket based in Mumbai, Maharashtra.

MAX is today the fastest growing movie channel, reaching out to over 45 million households in India.

Indian Premier League 2011 matches will be held from April 8th to May 28.

With Extraaa Innings, MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003, and made it an entertaining affair that set viewership records. MAX now also boasts of the much-talked about DLP IPL feather to its hat.

Thanks to pioneering concepts like Extraaa Innings and Extraaa Shots, combined with its innovative Programming and Marketing initiatives, MAX has been widely acclaimed and recognized in the media marketplace with several top awards.